Driving engagement without increasing spending is the primary goal of most marketing efforts. What if there was a simple way you could boost ROI, without having to lift a finger?

With Creative Collective handling your content marketing strategy, this is the reality for many local business owners in the Charleston area. We handle everything from ideation to execution so that you can reap the benefits without the heavy lifting.

But why does content marketing make such a splash in your revenue?

 Chances are that your priority for marketing is to show up higher on Google’s search results page. This is a noble goal. After all, moving from the second result to the first gives you a 50% increase in organic traffic. Even modest climbs from the seventh spot to the sixth come with a 20% traffic boost.

With 93% of users starting their internet session on a search engine, paying attention to Google’s algorithms presents a significant opportunity to drive ROI. And that all starts with a robust content marketing strategy.

Think about some of these statistics to see if your business could benefit from a blog:

• Businesses with active blogs produce 67% more leads per month.
• 51% of content consumption is the direct result of organic search.
• Businesses with a dedicated blog generate 55% more traffic.
• Updating a blog on your website can spike traffic by 146%.

Running a successful blog is critical to growing brand awareness and convincing customers to go from passive observers to active users. After all, half of all buyers read a blog before they buy. An incredible 77% of internet users read blogs.

Imagine not tapping into that treasure trove of client interaction. You’re missing out if you press pause on your content marketing.

Why Business Owners are Turning to Content Marketing

According to 59% of B2C marketers, high-quality content is the single most effective search engine optimization (SEO) strategy.

But don’t let their opinion be the only thing that sways you toward content creation. Take a look at the statistics to consider whether this is the right move for your brand. Leading SEO company Demand Sage estimates that publishing 16 or more blogs per month can generate up to 4.5 times as many leads.

Quantity isn’t always the best indicator of growth, but Creative Collective focuses on both quality and quantity to help enhance your web presence.

Are you convinced that content marketing is the right move for your brand but are worried about the potential cost? The average content marketing ROI is $2.77 for every $1 spent, making this an excellent investment that drives long-term results.

Better yet, blogging is 60% cheaper than traditional marketing efforts.

The problem is that most business owners don’t have the time or capacity to add an item to their lengthy to-do list each week or month. At the moment, roughly 80% of small business owners are writing their own content.

With each blog, they sacrifice two to three hours that could be spent in their zone of genius. What could you do if you had an extra three hours in your week consistently?

The Solution at Creative Collective

The solution is simple: leave your content marketing to the professionals at Creative Collective. We take the time to understand your brand, your voice, and your target audience before we ever pick up a pen. Our strategy is proven and leverages the best tools the SEO industry has to offer.

Better yet, we have a package that fits any budget so you can get started creating content that drives ROI.

Get your time back and generate more leads in one fell swoop. If you thought it wasn’t possible to do it all, explore how Creative Collective helps busy business owners like you to get more traffic, generate more leads, and convert more people to paying customers.

Ready to dive into the world of content marketing?

Contact us here to set up a meeting where we can go over your goals, our approach, and how we can come alongside you to increase your bottom line!